Kevin Duncan is a business adviser, marketing expert and author. He was educated at Oxford and has worked in communications for 25 years advising companies such as British Airways, Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks & Spencer, Norwich Union, Reuters, Scottish Courage, Sony, and Virgin. He has hands-on knowledge of how to run most types of business, and has worked with over 200 clients in almost every category (except tobacco, which he won't work on). He has deployed 600 m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness. Kevin is author of Running Your Own business and Growing Your Own Business (Teach Yourself), Start and So What? (Capstone). He teaches at Canterbury University and for the last eight years he has been an independent troubleshooter advising companies how to run their business - www.expertadviceonline.com