The Graphic Designer's Business Survival Guide
Lawrence Daniels
Nov 2012 · AMACOM
3.5star
4 reviewsreport
Ebook
240
Pages
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About this ebook
Successful graphic designer and entrepreneur Larry Daniels exposes the weak spot that derails so many graphic designers’ careers: the critical business side of making it as an independent designer. Running even a one-person design firm takes a lot more than raw talent and technical ability. The Graphic Designer’s Business Survival Guide offers insider expertise on building a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, this practical guide helps designers look beyond aesthetic priorities and focus on basic business skills such as writing, record keeping, and relationship building. You’ll learn how to create a website and portfolio that effectively highlight your design solutions, do prepitch research and deliver winning presentations, prepare inviting proposals that win lucrative contracts, establish a reliable system for tracking billable hours, and use sales strategies to quantify design decisions in ways businesses can relate to and respect. Get ready to break out of “freelancer” or “starving artist” mode and enter into the role of a highly compensated creative consultant--one who stands out to clients.
Ratings and reviews
3.5
4 reviews
Mariano Salinas
- Flag inappropriate
January 18, 2024
I lost a lot of time reading about business plan that I already read in another book instead of read about graphic design.
About the author
LARRY DANIELS is past president of DanielsDesign Inc., a New York based branding and communications design firm that has been a consistent recipient of major industry recognitions for outstanding achievement.
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