Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation
About this ebook
To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.
About the author
Marco Valeri is a Senior Lecturer in Organizational Behavior, Niccolò Cusano University, Italy. He is a Lecture in Applied Organizational Behaviour, Xenophon College, London. Valeri is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor’s University, Malaysia. He is also Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France, and Honorary Associate Professor, University of Pannonia, Hungary. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.
