Nutzenmessung in der Kaufverhaltensforschung: Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)
Mar 2013 · neue betriebswirtschaftliche forschung (nbf) Book 265 · Springer-Verlag
Ebook
352
Pages
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About this ebook
About the author
PD Dr. Markus Voeth ist wissenschaftlicher Assistent am Institut für Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) der Universität Münster.
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