Maximizing ROI Through Customer-Level Discriminatory Pricing
Forte Consultancy Group
Forte Consultancy
5.0star
2 izibuyekezoreport
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reportIzilinganiso nezibuyekezo aziqinisekisiwe Funda Kabanzi
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While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss…
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