Measurement Model for Competitive Advantage of Product

RITA AMBARWATI is a permanent lecturer in the Faculty of Business Law and Social Sciences, Muhammadiyah University of Sidoarjo, who teaches several subjects including: industrial management, human resource management, marketing management, and marketing strategies. The fourth daughter of the couple Mr. H. Sudarso and Mrs. Hj. Sri Asmaningwati was born in Surabaya, April 7, 1980, who began her career as a banking practitioner in 2000 - 2012 and has been a trainer and operational management lecturer since 2017. The educational background of researchers include: Bachelor of Management, Wijaya Putra University in Surabaya (graduated in 2003). S-2 Master of Technology Management, ITS 10 November Surabaya (graduated in 2011), and S-3 Doctoral Program in Management, Brawijaya University in Malang (graduated in 2014). The author is involved in research and community service both funded by Ristekdikti and independent funds on strategies to improve the quality of public services in government institutions.

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