Summary of To Sell is Human by Daniel Pink
O ovoj e-knjizi
Selling used to be the exclusive territory of professional salesmen who had dedicated their lives and careers to a sales-driven industry. But acclaimed author Daniel Pink argues that those days are gone! To Sell is Human (2013) outlines the cultural shift which has integrated sales as a necessary role in almost every job. Pink also expounds on this theory and identifies what he calls the “new ABCs of sales.”
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