Summary of To Sell is Human by Daniel Pink

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4,8
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E-boek
17
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Over dit e-boek

Learn why selling is part of human nature-- and part of every job!


Selling used to be the exclusive territory of professional salesmen who had dedicated their lives and careers to a sales-driven industry. But acclaimed author Daniel Pink argues that those days are gone! To Sell is Human (2013) outlines the cultural shift which has integrated sales as a necessary role in almost every job. Pink also expounds on this theory and identifies what he calls the “new ABCs of sales.” 


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