The Behavioral Economics of Translation
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The volume takes its points of departure from the tensions between the concerns of behavioral and neoclassical economists. The book considers on one side behavioral economists’ interest in the predictable irrationality of “Humans” and its nuances as they unfold in terms of gender, here organized around Masculine Human, Feminine Human, and Queer perspectives, and on the other side neoclassical economists’ chief concerns with the unfailing rationality of the “Econs.” Robinson applies these four approaches across eight chapters, each representing a keyword in the study of translation—agency; difference; Eurocentrism; hermeneutics; language; norms; rhetoric; and world literature—with case studies that problematize the different categories.
Taken together, the book offers a comprehensive treatment of the behavioral economics of translation and promotes new ways of thinking in the study of translation and interpreting, making it of interest to scholars in the discipline as well as those working along interdisciplinary lines in related fields such as philosophy, literature, and political science.
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Douglas Robinson is Professor of Translation Studies at the Chinese University of Hong Kong, Shenzhen, and author of two dozen books and five dozen articles and book chapters on translation, literature, rhetoric, semiotics, and culture. His recent Routledge books include Critical Translation Studies (2017), Translationality (2017), Priming Translation (2022), and Translation as a Form (2023).
