There are no recipes. But an honest guidance into the territory of photography doesn’t urge one to access predefined solutions, but to discover the bonanza of possibilities within the one who wishes to write with light. Vlad Eftenie proposes a deep and poetic approach to the photographic gesture. In an endeavor that combines technique, aesthetics, visual storytelling, confession and elements of language that are essential for a sensitive understanding of the field, the architect photographer, but especially the flâneur who feeds on the city and shoots until he exhausts the vibrations in his plexus, becomes a guide in our inner journey towards taking that memorable photograph.
"What Vlad Eftenie does in this book is not exactly photography. Or not only. It’s visual anthropology, an ad vivum museum, social aesthetics, artistic and urban education. It’s also a playful exercise, a forceful statement that a trained eye, well versed in the depths of the spirit, knows what and how to frame, blurs the background, and instantly increases the emotional saturation. For me, this is a splendid book about the connection between image, gaze and memory. About the subjective lens that defines us. Vlad Eftenie’s Code is about us, after all. About latent creativity patiently waiting to be triggered."
Ioana Bâldea Constantinescu, journalist and author
"We all produce images, almost anyone can take pictures nowadays, but photography is a different story. Architect, professor, photographer, storyteller through images and words, great communicator and creator of a vast visual culture, Vlad has all the tools to credibly share with us what he has discovered and learned about photography. Photographic creation, as his Code tells us, is above all a complex psychological, creative and socio-cultural evolutionary process, in which what matters most is what you’ve learned, what you see, how you see it, and who you are."
Cristian Crisbășan, photographer
"Having his attention refined by years of experience as an architect and photographer, but especially as a mindful observer, Vlad Eftenie can be a good guide when it comes to slow living in a world loaded to the brim. His book teaches us how to juggle with focus – a single significant detail, for the sake of which we have the strength to blur the rest of the world."
Diana Cosmin, journalist and owner of finesociety.ro
"Vlad Eftenie is undoubtedly one of the most talented photographers we have in Romania. In frames that capture positive or negative emotions at the intersections of lives, cities, architectures, memories, corners, sunsets or sunrises, Vlad decodes moments and encapsulates them into fantastic visual harmonies. A book that guides us in poeticizing life is much needed."
Raisa Beicu, journalist