bWise: Doing Business in China

· Atma Global
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Whether you're new to China or an “old-hand”, bWise China is your must-have, engaging and reliable business guide, a new source for tips and information on doing business in China.

With bWise China, you’ll get essential insight on: 

Business Culture and Practices: Work Schedule, Meeting People, Making Contacts, Meetings, Names & Titles, Greetings, Business Cards, Interactions and Gestures, Management Practices, Accountability & Responsibility, Decision-Making, Developing Trust, & Negotiating

Conducting Business in a Social Setting: Dining & Drinking, Visiting a Home, Gift Giving, Tipping, Dress Code

Local Culture: Geography, Historical Highlights, Government, Economy, People, Values and Social Customs

Plus More: Common Mandarin phrases, Local Travel Tips, Special Appendix on the major faiths practiced in China – Ancestor Worship, Buddhism, Confucianism, Taoism.

As China’s economy continues to grow and open, more companies are pouring into this energetic country either looking for cheap services and products or to sell to its huge consumer market. With more than 1.3 billion people spread over the world’s third largest country, the local business culture varies greatly from region to region, with wide differences in practices, attitudes and traditions.

Regardless of the industry or size of business, introductions, connections and relationships, known as guanxi, continue to be very important. While it’s clear that the Chinese business landscape is changing, many traditions remain. Whether determining the seating for a meeting or a banquet, or negotiating a successful deal, understanding the local business culture is essential for success. bWise China explores the evolving changes and their impact on China’s modern business and social culture.

bWise China is part of Atma Global’s bWise – Business Wisdom Worldwide series. Engaging, concise, and informative country, culture, and global business guides for professionals, educators, students, and global enthusiasts. Maximize your success potential and satisfy your curiosity as you learn about countries, cultures, and timely global business topics.

Edu-taining Content. Our philosophy is that learning should be enjoyable, engaging and user friendly, regardless of how, where, and when you choose to access it.

Useful insight needs more than 140 characters. Our approach is not to “spoon feed” you a bunch of do’s and don’ts, rather we look to give you an in-depth, straightforward perspective of a culture, country or a global business topic so that you can extract the information you need and want.

Context. We believe that it’s essential to know about how’s and why’s behind a topic. Whether the attitudes towards work and business interactions, business protocols, or the way people communicate – much has to do with the overall context in which society operates. History, government, politics, geography, and a host of other factors all play into this equation as well. More than just a presentation of facts, our essential learning content provide a reliable, comprehensive proprietary analysis about a business culture or global business topic.

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Atma Global is a leading-edge developer and publisher of innovative global learning solutions, focusing on countries, cultures, and global business topics. The firm’s mission is to develop best-of-class, engaging learning solutions and products to enable people of all ages understand and successfully interact with people from other cultures.

 

Sanjyot P. Dunung is president of Atma Global. She also authors books and articles on doing business internationally and entrepreneurship; appears on global media outlets; and speaks on issues related to international business, global cultures, entrepreneurship, and women entrepreneurs.

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