Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts, San Francisco State University. He is the author of more than 100 articles and 80 books on popular culture, media, communication, semiotics, humor and tourism. He had a Fulbright fellowship and taught at the University of Milan in 1963. He has also lectured at many universities outside of the US, including in Iran, China, Argentina, France, Germany, Mexico, and Turkey. His books have been translated into 10 languages.