Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
David Bejou · Timothy Keiningham · Lerzan Aksoy
Dec 2006 · Routledge
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About this ebook
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
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1 review
About the author
David Bejou, Timothy Keiningham, Lerzan Aksoy
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