H&M - we love fashion
4.5star
921K reviewsinfo
50M+
Downloads
PEGI 3
info
About this app
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
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Ratings and reviews
4.5
907K reviews
Mikaela Lozano (#mikalafotografa)
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September 22, 2024
Agree with all other users expressing dissapointment of the recent app design update and product showcase photos. The previous design was easy to navigate and straight forward in its approach. This new one has been frustrating and gives me the urge to leave the app. The photos don't help in seeing how the product really looks nor give tasteful (not runway) outfit ideas. The models are too fashiony and won't allow the clothes to be shown in a more "this is how it really looks" way.
49 people found this review helpful
Sara C
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September 14, 2024
The new style app is plainly - awful. The navigation is stupidly hard to use, none of the buttons are in a logical place (like the save button - I keep pressing the heart button at the bottom of the screen as the heart is hard to find otherwise and the images look like they've been taking advice from Zara (which is well known for being an awful online experience). Used to love using it but it's SO different and illogical that I just don't think I'll use it willingly again.
47 people found this review helpful
Agniete
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October 9, 2024
Recent update is very user unfriendly. Not sure what was the purpose of it. I cannot navigate or find anything easily what I am looking for. Not sure where clothing sections disappeared. Looks more like fashion magazine than the shop. This is not going to increase your sales when it is even hard to find what you are selling. It makes you just close the app and shop on other platforms.
22 people found this review helpful
What’s new
Smaller Improvements and Bug fixes
