H&M - we love fashion

4.5
920K reviews
50M+
Downloads
Content rating
PEGI 3
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Dec 17, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
906K reviews
Agniete
October 9, 2024
Recent update is very user unfriendly. Not sure what was the purpose of it. I cannot navigate or find anything easily what I am looking for. Not sure where clothing sections disappeared. Looks more like fashion magazine than the shop. This is not going to increase your sales when it is even hard to find what you are selling. It makes you just close the app and shop on other platforms.
22 people found this review helpful
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Henrieta Harcarikova
August 29, 2024
The new app destroyed all why I loved the old one. It used to be clear where you need to look/click, you had a nice overview. Now it's got a confusing design, reminds me totally of Zara where I hate to shop exactly for this reason.. definitely a change for the worse. Plus it's so not ready for the market, whoever designed this new app..maybe test more before release?? super buggy!
22 people found this review helpful
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Psystudent M.
April 18, 2023
App stopped functioning properly after the last update. App won't let me select different colors or sizes. Plus, it is impossible to put an item in my shopping basket and check out! 🤡 Finally, ever since H&M orders are handled by another delivery service, the shopping experience has NOT improved: 1. It takes forever to arrive (2-3 weeks). 2. You have to install an app of this delivery company to make arrangements. 🤯 🤦🏻 It's inconvenient and it takes too much bloody time.
39 people found this review helpful
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What’s new

Smaller Improvements and Bug fixes