The Contrarian Salesperson: A Parable for Non-Traditional Selling
Jody Williamson
Nov 2017 · Ascent Audio · Narrated by Sean Pratt
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2 hr 16 min
Unabridged
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800 CEO Read's Business Book Best Seller
To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.
In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job ... by learning, and living, the Eight Rules of the Contrarian Salesperson:
1.Zig When Others Zag
2.Sell Adult To Adult
3.Everything Is An Iceberg
4.No Coasting
5.Manage Behavior, Not Results
6.Use A Sales Process
7.Embrace Deliberate Practice
8.If You Feel It, Say It
Based on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: "Contrarian Salespeople are all about doing the opposite of what other salespeople do ... because if you act like every other salesperson, you’re going to be treated like every other salesperson!"
To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.
In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job ... by learning, and living, the Eight Rules of the Contrarian Salesperson:
1.Zig When Others Zag
2.Sell Adult To Adult
3.Everything Is An Iceberg
4.No Coasting
5.Manage Behavior, Not Results
6.Use A Sales Process
7.Embrace Deliberate Practice
8.If You Feel It, Say It
Based on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: "Contrarian Salespeople are all about doing the opposite of what other salespeople do ... because if you act like every other salesperson, you’re going to be treated like every other salesperson!"
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About the author
Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.
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